The Communication profile: learn how to communicate biomedical knowledge

Scientists are communicating constantly, but most of the time this is done in a scientific setting: presentations for colleagues, conference talks and posters, and peer-reviewed articles. Less familiar is the communication to non-insiders or the general public, while this is as important for the dissemination of results and the position of science in society.  In the end, one of the aims of biomedical science is to have impact on society: to inform citizens on health risks, enable clinicians to take advantage of epidemiological data and knowledge on disease mechanisms,  and to inform the general public on biomedical and ethical problems and developments.

In the communication profile, part of the master's programme in biomedical sciences at Radboudumc, you learn about problems that may be encountered when communicating about biomedical sciences, and how such prob­lems may be resolved. You learn about communication theory (e.g., how do attitudes, social norms, and perceived control affect intended behavior?), and you apply this knowledge in a variety of ways by developing, implementing, and evaluating a communica­tion strategy for a specific target group. You will receive training in doing qualitative research, effective writing for lay persons, de­signing visuals to relay information, and improve on your pres­entation skills. Internships completed in the context of this profile have included developing a website for patient organisation, launching an information campaign at a secondary school, build­ing an exhibition at a science museum, and preparing an item for a scientific television programme. 

(Movie in Dutch): Students talk about their experiences with the communication profile: http://youtu.be/F_7j9gDyPu8